Ling Galleries

Howard Ling is a famous artist with two galleries in Hawaii. Many of his paintings and prints are sold to tourists who visit Hawaii from Hong Kong and Japan. He paints 6–10 new paintings a year, which sell for $50,000 each. The real money comes from

the sales of prints; a popular painting will sell 1,000 prints at a retail price of $1,500 each. Some prints sell very quickly, while others do not. As an artist, Howard paints he wants to paint. As a businessman, Howard also wants to create art that sells well. Howard visits each gallery once a Kong and one in Tokyo How can the Internet help Howard with the two new galleries month to talk with clients, but enjoys talking with the gallery staff on a weekly basis to learn what visitors say about his work and to get ideas for future work. Howard has

Decided to open two new galleries

Howard can benefit form Internet in following ways: 

• Instead of physically vising his clients in Hong Kong and Tokyo, Howard can communicate with them using E-mail or have a face-to-face conversation using Skype.
• 
  
• Howard can use Internet to set up a website where he can post his paintings and ask people who buy his paintings to leave feedback. Howard will get first hand feedback from his real customers, which is better then getting feed back from the gallery staffs.
•  
• Howard can advertise about his galleries using Internet. Internet can help him reach his targeted customers from any corner of the world.
•  
• Howard can connect with his customers to build relationship and also to increase his business by using social networking sites.
•  
• Howard can research what kind of paintings people are buying in what part of the world. This will help him decide weather to display his painting in Hawaii, Hong Kong or Tokyo.
•  
• Howard can use Internet to price his paintings. He can do so by looking the price of his competitors at that particular area.
•  
• Howard can use Internet to provide contact information of his galleries, opening hours and driving directions to his customers.
•  
• Howard can use Internet to increase significance of his paintings. For example: he can post the pictures of his paintings on the galleries’ website and caption or describe them with stories or things he want people do not know about it. People will be willing to pay more for paintings if they carry special story or history.
•  
• Howard can sell his paintings to any person who is willing to buy, but is not able to physically come to his gallery. His customer can order using Internet, transfer money using Internet and all Howard has to do is ship the painting to his customer.
•  
• Howard can connect all of his 3 galleries online. If the customer from Tokyo does not like paintings that are available in gallery at Tokyo, they can check Howard’s galleries’ in Hong Kong and Hawaii. Internet can help Howard retain his customers.